What Is Email Marketing – Complete Beginner Guide 2023

“Email Marketing”, you guys have heard a lot about it from bloggers, marketers and online businessman owners. Well, today I will break down the term “Email Marketing ” and how it works as an effective strategy to convert your visitors into customers.

What is email marketing?

Email Marketing is a most impactful digital marketing strategy that helps the business owner (like me and you) develop a relationship with our visitors.

Importance of Email Marketing

• Build relationships with your prospects and customers.
• Increase your sales and build brand awareness.
• Help you track and analyse who opened your email and which links were clicked.
• Smartphone users are more engaged in checking email and opening the links.
• It reaches customers in Real time as 54% of all emails are opened on mobile devices.
• If its customize properly or well designed, it increases your revenue by 50%-60%.
• Easy and inexpensive which allow business owners to maximize their reach.
• Have more potential than Social media(for customer acquisition)

Advantages of Email Marketing?

Tracking

The email Marketing tracking concept is very simple and insightful.

It provides you with a brief detail about the whole campaign, which means how many emails were opened by people, how many clicked your links and how many purchases were made can be trackable.

Flexibility

Apart from tracking, speed and immediate response, email marketing also offers flexibility in terms of message and content type.

You can include a logo and attach your social media handle to help your readers know you better and your work.

For example, you can attach PNG, JPG files, links to videos, infographics, and plain text, which are suitable for branding.

Higher conversion and sales

If you’ve done everything perfectly and targeted the right audience per your niche, you can expect an increase in your conversion rate.

If you have planned to increase your sales, use those emails very effectively (For example, seasonal offers and discount coupons).

Always add a call to action button that readers can use to go to the desired landing page where they can avail of the offer or discount coupon.

Build brand awareness

Email marketing not only helps business owners to increase conversion and sales but also creates brand awareness.

Staying consistent with your email’s logo, tone, and colour scheme can significantly improve your brand recognition and create a connection with buyers.

This process will convince buyers or visitors to share your content, further promoting your brand and increasing your engagement rate. Faster response to both the marketer and the end users.

Disadvantage of Email Marketing?

Running an effective campaign can be Challenging.

These days, the concept of email marketing is very common. It also creates doubt about its success and effectiveness.

Running an effective campaign is difficult because of the poor targeting trick and techniques used by “Email marketers,” which make it unsuccessful.

Can Frustrate or Irritates readers

Agencies all around the world send many emails to their users about every product and service, which not only irritate and frustrate readers but also make them lose interest and end up unsubscribing from their email list.

Difficult to seek attention

Email marketing is a common but the most abused digital marketing technique.

Many companies get marketing lists from unreliable sources and start sending product sales and offers through emails or newsletters.

These emails are marked as spam because they are not relevant to users’ interests. After all, they are not the targeted audience.

This cheap method of method damages the company’s reputation who are trying to promote products.

So, before buying such a list, try to get emails from targeted audiences in your niche, which will help you stand out from your competitors and increase your sales.

Security and Privacy Issue

Worldwide Competitors through Globalization 

Types of Email Marketing

1. Welcome Email
2. Invitation and Survey Email
3. Press Release Email
4. Newsletter Email
5. Catalogue and Video Email

Tools for Email Marketing

1. Hubspot Email Marketing
2. Sender
3. Sendinblue
4. Sendpulse
5. Benchmark Email
6. Mailchimp
7. Omnisend

How to increase or grow your email list?

To increase your Email list, firstly, you need to attract and convince your readers to provide their emails. There are multiple ways to do so:

Create a New lead-generation offer

Nowadays, this is the best way to get emails. Create an E-book or Course and put it on the landing page of your website or blog that asks your readers to provide their email addresses to download it.

Run a Contest to engage your readers

To gain Emails from your visitors, run a contest on your website or blog by putting a participation option. It encourages visitors to participate and play the game or quiz, which indirectly helps you to earn a subscriber.

Publish newsletter with niche-specific information

It is another strategy you can apply to produce a high-value newsletter. Write your newsletter content by keeping your reader’s needs or demands in mind.

Provide useful information and updates on your newsletter. Do not put a lot of sales-related links or offers, as it seems like an Advertisement.

Also, add links to different content in your newsletter so that the visitors have options to look after.

Giveaway and Sweepstakes

Through the analysis by different bloggers and website owners, it is observed that by putting giveaways and sweepstakes, there is an increase of 34% in conversion and up to 5.5% – 6% in engagement rates.

How to write great Newsletter?

To learn the formula of writing a Newsletter, firstly, you need the understand the definition of the term “Newsletter.”

The newsletter can be used regularly as a communication tool to deliver updates and information; these emails or messages contain simple text or form composed of formatted text or images.

There are two types of newsletters, a Good Newsletter and a Bad Newsletter.

The sign which shows that you’ve received a bad newsletter is unnecessary information and updates which are not relevant.

Whereas a good newsletter combines the interest of your company, blog or website by providing teeny information and updates.

Writing a Newsletter is not a big deal, but you have to keep specific points in your mind before starting.

• Make it simple and interesting
• Use your words properly
• Decide what you want to share
• Write it like a draft (for ex: you are writing it for a close friend)
• Review the Draft
• End your Newsletter by giving your farewell to your readers.
• Send Newsletter once or twice a week or month (optional).

Note: Do not send a Newsletter daily as it irritates your reader.

FAQs